CAD by Cheet - Exclusive Line for Debenhams Launches

Following in the footsteps of Jasper Conran, Julien MacDonald and Matthew Williamson, Emily Cheetham was invited by one of the UK 's largest retailers, to become a renowned, Designer at Debenhams. Her diffusion men's label, Cad by Cheet, comprises of bags, belts, wallets and small accessories.

The inaugural collection launched in April 2007 into twenty stores across the UK and Ireland . Emily combines simple construction with arresting features resulting in distinctive and wearable accessories. Each piece has been named after some of Emily's closest friends with an embroidered name tag inside each item for the Gilbert, Willsdon, Denton, Heath etc. 

The collection has already been featured in the press and on television including Mark Haye's fashion highlights on GMTV - the Daily Express announced that Debenhams is "conquering the men's accessories market with the launch of CAD by Cheet". Gethin Jones from Blue Peter is already sporting one as is World Cup rugby star Will Greenwood and GMTV's Ben Shepherd.

See stockist pages for your local Debenhams store stocking CAD - prices range from £25 to £100.